Entering a new market or expanding your presence can be daunting in today’s competitive environment.
Identify demand gaps, redefine your proposition, and capture new consumer groups with our experience in building winning brands.

Market & Consumer Research

Consumers today, locally, regionally and globally are faced with a wide range of “advertising” online, print, media and through social networks. Consumer lifestyles are influenced on a constant basis with advertising messages from their home, school, and work environment. Creative Contact M&C has expertise with innovative research methods that “tap into the consumers’ minds” and follow them through their customer journey.

Concept, Brand & Experience Development

Brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. We distinguish several experience dimensions and construct a brand experience scale that includes four dimensions: sensory, affective, intellectual, and behavioral. valid, and distinct from other brand measures, including brand evaluations, brand involvement, brand attachment, customer delight, and brand personality. Moreover, brand experience affects consumer satisfaction and loyalty directly and indirectly through brand personality associations.

Brand & Marketing Strategy Formulation

a branding strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments